Stella McCartney is a British fashion designer known for her innovative and sustainable approach to fashion She launched her eponymous fashion label in 2001. Her collection specialty combines modern, sophisticated design and sustainable, ethical production. Her brand is known for using vegan and eco-friendly materials, including organic cotton, recycled polyester, and innovative new materials such as mushroom leather and vegan silk. A unique combination of high fashion and responsible, sustainable production, makes her brand a leader in the movement towards a more environmentally conscious and socially responsible fashion industry.